Visual Design Collection

2019-2021

The collection of my works leaned more towards visual design besides pure UX projects, such as illustration, web design, branding, logo design, etc.

 

Christmas Staff Promotion

Illustration & Web Design丨2021

akf Christmas Staff Promotion is an internal campaign of akf bank that cooperated with its parent enterprise Vorwerk Group.

Created the illustration under the theme and designed Intranet web pages.

innovation lab identity design

Logo Design & Branding丨2019

akf innovation lab is the cross-functional team that develops strategic digital products to enhance the existing businesses in akf bank.

The logo design is deconstructed from the logo of akf bank. The newborn identity conveys a progressive and lean image of the pioneering team.

akf credit card concept

Visual & UI Design丨2020

This concept envisions an omnichannel and contactless experience for akf credit card that involves mobile app and apple watch.

Employee Motivation Program

Illustration & Visual Design丨2019

As an integral part of HR management strategy, intrinsic spiritual motivation is the core philosophy of akf Employee Motivation Program.

By being highly involved in the conceptual process, I facilitated the ideation workshops and led the visual design of these trophies.

To further emphasize the value placed on employee achievements, I also created corresponding illustrations for different projects besides a universal pattern.